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Locus Elite Sur iTunes

You already have a following - outlets that talk about you, journalists that cover you frequently, and your fair share of advocates and detractors on social media.  Negative stories can move fast, overflowing into other media outlets, and certain hostile social networks may try and amplify the story.  Hiring a local agency may help, but so is having neutral market insight - top outlets, competitor's advocates, market influencers and a consistent way to measure success from the headquarters.  Discover journalists and social media influencers for your industry or market.  Get quality stats to measure coverage within target media lists, reactions from online audience, and quantify impact with meaningful metrics.  Look at popular media outlets and social media personalities that have posted about your competitors.  Get detailed information about a media outlet or an individual like a reporter or a social media influencer to plan your outreach.  Track and measure the earned media of your campaign across all platforms.  Look at their recent posts, their social connections (their network), interests and curate your own notes and contact lists.  Track and stay control throughout the lifecycle! Obtain relevant yet swift insight to craft your response.  This is a dynamic process as journalists keep changing companies and are reassigned to different subjects.  Discover hate campaigns and fake news waged against you, who started them and more.  Website visitors, followers, reach, geography of influence are all available.  Lessons that you learnt from last year and hope to correct this year.  Venturing into a new market is challenging.  Bosses are kept updated with slick out of the box reporting.  Understand them better before you begin to shake up your communications and PR.  Track everything over time.  You worked hard for that presser.  Events that repeat.  There are ups and downs.  It's a journey.