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Imagine that all your team members would know your company’s vision and the most important goals.  OKR will enable you to focus and prioritize your team’s plans of execution by ensuring that the influence, and impact of your team’s objectives and key results are aligned to your vision.  Profit helps you to align the goals of your team with the vision of your executives.  With OKR you will track the contribution and impact to your companies goals and stay focused on the most important key results to achieve them.  Many times, you even wonder if your team even knew your company goals and visions.  Your managers and teams tend to concentrate on their own set of goals without questioning the alignment to your main company goals.  Even though you don't want to admit it, usually you rather work harder and get things done, than wondering how well they are aligned to your company’s vision.  There is no indicator to tell you if your team's efforts are pushing you towards the same north star that you are focusing on.  Your company's vision often is lost along the path due to the daily workload and the tendency to just get things done.  Leverage providing greater meaning and purpose to your team through transparency and data.  Start focusing on results oriented execution instead of activities that just “need to be done“.  Real-time heatmaps allow managers to identify potential problems easily and push for progress.  OKR will transform your team into an unstoppable force.  Daily business often consists of tasks and routines that keep your business running.  You will quickly experience a shift from an output to an outcome based culture.  You will increase your performance and achieve more with less effort.  However you can't tell if they support the bigger picture.  Ultimately you will change the way you communicate and implement strategies.