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Now, are we clear about how important it is, to run an in-depth analysis of your competitors? Great, now let’s move on to another cette application module, which gives you a weapon inevitable to overcome your rivals in Google.  What is the ranking of your domain for specific keywords? How does it change over time and compared to your rivals? Analyze it in the cette application Rank Tracker.  The keywords in cette application are topically related to your query, include real questions asked by users and fit you up with all the key metrics such as search volume, CPC, SERP features, and much, much more.  Because it’s extremely important to know what type of content is present in the current result pages, feel welcome to explore another module in cette application: SERP Analysis .  For better domain ranking, cette application provides keywords that help your domain to build its topical authority.  Oh, and remember – for a broader perspective you can always integrate cette application with your Google Analytics and Search Console account.  There you can check and compare all keywords any chosen domain ranks for in Google.  Using cette application, you are able to discover around 30 to 50% more keywords than with any of the leading “all-in-one SEO tools”.  When a detailed competitor analysis is done, and your thoroughly planned content is published, it’s high time to start tracking the results of your work.  Our Rank Tracker takes into account SERP features and provides results from different locations and soon - different types of devices.  Specific data about TOP 10 results for a given keyword is what you need to identify factors which helped your competitors to get top rankings.  Set up your first project to track the positions of your domain for important keywords.  There are plenty of other features to analyse and spy competitors as well as to catch an overview of your own domain inside this module.  Also, here you will track, if your domain is present in Google Maps and Direct Answer.  Also, don’t forget to spot competitive keywords you don’t rank for and add them to your content plan.  Be it your own domain or domains of your closest competitors in organic search.  Analysis you can learn about their average content length, number of headings on the page and meta titles wording.  I recommend you as well to automate your SEO reports with our Data Studio and Google Sheets integrations.  We work nights and days to provide our users with the largest data set on the market.  Add competitive domains to the chart to examine their situation in Google versus yours.  Check what keywords they are gaining and you are losing, and vice versa.  There are only real queries entered by Google users.  Here you get a beautiful chart that shows how a domain’s organic visibility changes over time.  This module is under open beta, we still work on it, focused to extend the set of factors.  Let’s start with Visibility Analysis .  Oh, one more thing – our Keyword Explorer doesn’t bother you with zero-potential searches.  Here you will find tons of keyword ideas to run successful SEO campaigns.  Let’s talk about Keyword Explorer.  Fresh data will await you every single day.  You can find really cool insights in here.  And it looks like we have succeeded.